How to wear: Denim Jeans

There are so many reasons to love denim jeans. They’re functional, dependable, they never date and they’re virtually hassle-free. Some women shy away from them because of the idea that they’re only suited to under 30s – a hangover from the denim clad 80s - but in recent years this has been re-evaluated, and a huge market has opened up in classic, understated ladies jeans for all ages. If you are over thirty, finding jeans that complement your body shape is particularly important. Many women worry about the ‘muffin top’ effect that can result from wearing a tight-fitting trouser. The solution to this is to be realistic.

Hot Dark Stretch Denim Maternity Jeans Hot Dark Stretch Denim Maternity Jeans

“If it buttons, it still fits!” has been the agonised cry of many a woman squeezing herself into the 24” jeans of her youth, but buying a larger size that fits more comfortably is actually much more flattering – not to mention you’ll be able to sit down without the risk of cutting off your circulation!

BLACK DENIM FADED STITCHED EMBROIDERED POCKET BOOT CUT JEANS Stylish boot cut jeans with fading, contrast stitching, a button zip fly, and rhinestones and embroidery at the back pockets. Cotton/Polyester/Spandex. Note: Size runs one size smaller. 1014

Another great way to beat the ‘muffin top’ and guarantee perfect comfort is to invest in some stretch jeans. These come in a lighter, more breathable material to accommodate those minor fluctuations we all go through. Our Perfect Fit range offers total comfort in a variety of colour and length options, and they’re a steal at just £17! High-waist flared jeans are often thought of as quite a summery look, but you can easily wear them through the winter by pairing them with a tucked-in blouse for a 70s style silhouette. Keep the outfit quite simple and add a chunky statement belt for a bit of extra detail.

Cropped jeans are a great way to show off your footwear, so if you’ve just invested in a killer pair of heels and don’t want to hide them under a heavy trouser, they’re a wise choice. The It’s My Secret range comes in denim blue, orange or white. They’re perfect holiday trousers, but can also work as everyday wear. Pair them with a smart jacket and a light knitted top for a classic all-season look. Are you a fan of the denim look? Let us know your thoughts on straight vs. flared and skinny vs. baggy in the comments section below. Also, don’t forget to tell us if you found the perfect pair while perusing our catalogue.

DARK BLUE DENIM STITCHED EMBROIDERED BACK FLAP POCKET JEANS Stretchy bootcut jeans with contrast stitching, a button-zip fly, and back flap pockets with studs and embroidery. Cotton/Spandex. Note: Size runs one size smaller. 1014